Associated Services:

Discovery Workshop

What is a Discovery Workshop?

A Discovery Workshop is a structured, collaborative session that aligns leadership teams around brand purpose, direction and ambition. It establishes shared understanding and decision-making clarity before strategic or creative work begins, ensuring future brand activity is grounded in insight rather than assumption.

Every meaningful brand transformation begins here. These sessions uncover the truths that define who you are today and the ambitions that shape who you want to become. We guide leadership teams through a considered, collaborative process that blends strategic rigour with human insight, establishing a foundation for meaningful and measurable progress.

Through tailored exercises and guided discussion, we explore what makes your organisation distinct and where its greatest opportunities for impact lie. We connect business strategy to brand expression, turning insight into direction and shared belief.

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Our workshops with clients such as Pallas Partners, Zodia Custody and the University of Leeds School of Design have brought focus and alignment to leadership teams navigating change. Each project begins with conversation and curiosity, creating the conditions for shared clarity to emerge.

For established firms, the Discovery Workshop provides a moment to realign brand, business and culture around renewed purpose. For new ventures, it sets the trajectory for everything that follows, shaping naming, positioning and identity with confidence and cohesion.

Who This Service is For

This service is for leadership teams who need alignment before change. It is particularly valuable for established organisations reassessing purpose and direction, and for new or evolving ventures that require clarity before defining positioning, naming or identity.

Frequently Asked Questions

What is the purpose of a Discovery Workshop?

A Discovery Workshop is the starting point for meaningful brand transformation. It brings leadership and key stakeholders together to align on purpose, values, and vision. The process surfaces diverse perspectives, clarifies priorities, and creates a shared understanding of what the brand should stand for and where it needs to go.

Why is this stage so important?

Every successful brand strategy begins with alignment. The Discovery Workshop ensures everyone has a common language and direction before creative work begins. It reveals hidden assumptions, identifies areas of opportunity, and establishes the foundation for clarity and consistency across future decisions.

What happens during a workshop?

Each session is tailored to the organisation and its objectives. We guide participants through structured discussions, collaborative exercises, and scenario-based challenges. Topics typically include brand purpose, market perception, values, audience needs, and long-term ambition. The aim is to move from individual opinions to collective clarity.

Who should be involved?

The workshop works best when key decision-makers are present: typically founders, CEOs, CMOs, or heads of brand and marketing. We also encourage representation from across departments to bring a range of perspectives. This ensures that the outcomes are not only strategic but also practical and owned by those who will implement them.

What do we receive afterwards?

Following the session, we provide a clear synthesis of findings and recommendations. This includes defined brand principles, agreed objectives, and a strategic summary of insights that will inform the next phase of work. The output becomes a reference point for ongoing brand development and decision-making.

What kind of outcomes can we expect?

Clients often describe the workshop as a turning point, the moment when strategy, purpose, and personality begin to align. It helps leadership teams gain clarity, prioritise focus, and move forward with confidence. For some, it leads directly into positioning and identity development; for others, it brings a renewed sense of cohesion and belief in their brand.