Rebrand & Website for a Global Agentic AI Leader

TQA Branding & Website

Overview

Operating at the frontier of automation, artificial intelligence, and data, TQA helps the world’s leading organisations turn complexity into capability. With a global client base and a team of more than 160 specialists, the company designs and delivers enterprise-grade solutions that drive real transformation at scale. As part of this rebrand and website transformation for a global agentic AI leader, TQA now communicates its ambition with greater clarity and confidence. It does not simply implement technology; it reshapes how businesses think, operate, and grow in an increasingly intelligent world.

As artificial intelligence accelerated and autonomous systems began redefining what was possible, TQA recognised that its brand needed to evolve as boldly as its capabilities. The organisation was already working deeply in agentic AI, collaborating with partners such as UiPath, Databricks, Microsoft, and ServiceNow. Yet its external identity still reflected a more traditional automation narrative.

Fable&Co was engaged to lead a complete brand transformation, spanning research, strategy, positioning, messaging, visual identity, guidelines, templates, and website design. Our ambition was clear: to reposition TQA as a defining voice in the agentic AI era while preserving the trust, credibility, and delivery excellence that had shaped its reputation.

Refined Simplicity

For years, TQA had been recognised as a highly capable automation specialist, respected for its technical depth and executional strength. Strong partnerships across the enterprise ecosystem reinforced this reputation. However, as the company expanded its work in artificial intelligence and intelligent orchestration, its brand identity, marketing and website no longer reflected the full scale of its expertise.

The market was changing rapidly. Enterprise leaders were searching for partners who could not only deploy technology, but also design, govern, and scale intelligent systems responsibly. While TQA was already operating at this level, its identity continued to frame the business too narrowly.

The challenge was not to reinvent TQA, but to reveal it. We needed to shift perception from automation provider to agentic AI authority, without compromising the practical, results-driven mindset that clients valued. The new brand identity had to signal ambition and leadership while remaining grounded in delivery and trust.

The Brand Strategy

TQA’s strength lies not in any single technology, but in its ability to connect people, systems, and intelligence to unlock sustained performance at scale. This balance of technical depth and organisational understanding sets the brand apart. This became the foundation of the brand strategy. The brand stands for pragmatic, human-centred agentic AI, built for real-world enterprise environments and grounded in strong governance and scalability. Here, innovation is not about experimentation alone, but about responsibility, longevity, and long-term value.

This distinctive capability became the foundation of the brand strategy. Rather than positioning TQA as a follower of innovation or a company driven by technological trends, we positioned it as a shaper of progress. A partner that helps organisations navigate uncertainty, make informed decisions, and build intelligent systems that provide significant operational advantage.

The new brand identity represents pragmatic, human-centred agentic AI, designed for real-world enterprise environments where security, governance, and scalability are non-negotiable. It reflects an approach to innovation that prioritises trust, resilience, and long-term performance over short-term experimentation.

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Intelligence, Designed.

The visual identity expresses TQA’s position at the intersection of intelligence, systems, and strategy. It is bold yet composed, sophisticated yet dynamic, combining dark, atmospheric foundations with luminous gradients and precise typography to create depth, clarity, and momentum.

The colour palette reinforces this balance through a disciplined mix of dark, light, and accent tones that convey authority, clarity, and momentum. These are applied with restraint to guide attention and create hierarchy without overwhelming the experience. Typography is anchored by a contemporary, highly legible type system that balances modern character with functional versatility, performing confidently across both strategic and technical contexts.

A bespoke system of gradients, abstract imagery, and structured layouts visualises data and intelligence without relying on clichéd AI symbolism. Modular grids and interface-inspired details reflect TQA’s role in orchestrating complex systems, creating a flexible and distinctive visual language across all touchpoints.

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Digital Expression

The new website brings TQA’s strategy and identity together in a cohesive digital experience designed to inform, inspire, and support enterprise sales journeys. It establishes TQA’s leadership in agentic AI while building confidence with senior decision-makers and technical audiences alike. Immersive dark-toned visuals, dynamic gradients, and refined typography create a strong first impression, reflecting technical sophistication and forward momentum. This is balanced with clear, intuitive information architecture that guides users through capabilities, partnerships, and case studies with ease.

Content is structured to address the needs of multiple audiences, from executives seeking strategic insight to technical leaders evaluating delivery expertise. Storytelling is embedded throughout the site, demonstrating how TQA translates advanced technology into measurable business value.

The result is a scalable, future-ready platform that balances inspiration with substance, reinforcing TQA’s position as a trusted guide in the evolving world of agentic AI.

Impact and Conclusion

The rebrand has enabled TQA to present itself with confidence as a leader in intelligent systems, strengthening relationships with strategic partners, elevating credibility at executive level, and creating consistency across international markets. Internally, the brand has become a source of alignment and pride, giving teams a shared language and sense of purpose while reinforcing a collective commitment to innovation, quality, and long-term impact.

More than a visual refresh, the transformation represents a strategic repositioning for the age of agentic AI. The new identity now functions as a scalable platform for growth, capable of evolving alongside TQA’s expanding ambitions. Through rigorous strategy and a carefully crafted brand system, Fable&Co helped articulate both TQA’s current strength and its future direction.

The result is a brand that reflects intelligence, integrity, and ambition, positioning TQA to lead with confidence in a world where autonomous systems, human insight, and enterprise responsibility must work together.

“Throughout the project, it became clear that the strength of the business lies in its ability to combine deep technical capability with real-world understanding. This rebrand gives that strength greater visibility and coherence, helping TQA communicate its value more effectively across markets, partners, and clients. Most importantly, it establishes a foundation for growth.

It enables stronger conversations, clearer positioning, and greater consistency as TQA continues to expand its role in the agentic AI space.”
Ross Davison, Managing / Creative Director, Fable&Co.