Technology Branding & Website Design

Statiq is a leading provider of data, enabling advertisers to implement highly targeted mobile advertising campaigns. Fable&Co. were commissioned by Statiq to refresh their brand & to design a new website that effectively communicates this unique business in a professional & visually engaging manner.

The brand refresh & site redesign introduces a range of images, demonstrating people using their mobile devices in different environments, along with a set of custom icons, crafted to visually identify Statiq’s substantial scope of products & services.

Primary Objective

Simplifying & de-mystifying location derived audience profiling was our primary objective. This was achieved through an interactive section of the website that focuses on real world behaviours, such as where a person lives, works and visits providing a powerful indication of their lifestyle interests & intent, enabling Statiq to provide advertisers with intelligent audience insights.

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Project Deliverables

Brand Workshop
Research & Brand Strategy
Corporate Identity Design
Responsive Website Design
Responsive Website Development
Animated Info-Graphic
Project Management

Brand Consistency

A consistent image treatment was applied, inspired by the geo-targeting nature of Statiq’s unique technology. The site user experience was carefully considered & meticulously executed. The brand refresh & new responsive website has contributed to Statiq’s astounding growth, earning them the reputation as the superior European partner for programmatic data.

“We started working with Fable&Co. as we needed to simplify our sometimes complex business offering, as well as to redesign our aging website. They set about understanding our products & industry before articulating a strategy that would assist in the future growth of our business. Their thought process was effective & the design of our new website was seamless. The exceptional quality of their work & their commitment has assisted Statiq with our impressive growth since launch. ”
Dean Cussell, Managing Director, Statiq