Disruptive Premium Finance Company

Fintech Branding & Website

Following an impressive five years of continued success, PremFina approached Fable&Co. to effectively reposition & rebrand this highly innovative Fin-Tech business.

Technology For Good

Upon conducting a tailored brand workshop, Fable&Co. quickly discovered PremFina is a business built on & for inclusion, but whilst they are proud of their diversity & driven by innovation, they are united by a bigger purpose.

PremFina’s technology enables brokers & insurance companies to increase the number of policies offered to customers by breaking down large, lump-sum payments into smaller, monthly installments – making flexible insurance more accessible & affordable for everyone. This purpose was clearly lived & breathed every day by employees, with innovation driving the launch of new products & features to help towards this goal.

Effortless Simplicity

Natural flow & effortless simplicity inspired the concept behind the new visual identity. These natural forms represent the effortless collaboration, simplicity of integration & business efficiencies enabled by PremFina’s proposition.

It also visually reflects the harmonious balance between ‘technology’ & ‘premium finance’, whilst symbolising the ease at which customers can better manage their finances.

The Visual Identity

To capture the new positioning & purpose of PremFina, we created an identity that felt ‘fintech’ in nature, whilst embracing humanity through the imagery & promoting the impressive diversity throughout the company.

Imagery played a key role, looking to portray the diverse culture & personality throughout the business. Accompanying the new word marque was a brand icon. Whilst a 2D static version was created for print applications, we produced a 3D animated version for digital applications – illustrating a constantly evolving liquid form that captured our flowing, natural concept.

The Online Experience

To reflect the new brand identity & shift to a more technology-focused proposition, the online experience needed to provide users with a much more user-friendly, efficient & engaging experience.

Careful consideration was given to the different audience personas & the user journey, ensuring the most important & relevant information was quick to find & easily discoverable. Subtle transitions that reward the user as they interact with the site, rather than distract, helped create an engaging & seamless digital experience.

User Experience

It was important that the seamless front-end website experience continued for existing & new customers when engaging with the white-label SaaS portal or on-demand app interfaces.

PremFina’s powerful white-label SaaS enables brokers to gain full control & complete visibility of their business. They are able to dictate what is shared with their customers through customisable communications & make better-informed decisions through real-time access to data.

PremFina had also developed an on-demand white-label app that helps customers purchase instant cover by the day, week, or month. Fable&Co. were tasked with making sure that all aspects of the UX/UI of both products were in-line with PremFina’s new visual identity & that it maintained a consistent look & feel alongside the other digital deliverables that were completed.

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Project Deliverables

Brand Workshop
Research & Brand Strategy
Brand Positioning
Brand Identity
Website Design & Development
Interface Design
Corporate Stationery Design
Promotional Merchandise Design
Interior Office Graphics
Animation
Marketing Materials
Creative Consultancy & Project Management

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Branded Materials

PremFina participate at various global events throughout the year, & so it was important to consider the marketing materials & merchandise required for each.

From PowerPoint decks & whitepapers, to calculators & umbrellas, teams were well-equipped with professional, cohesive & engaging tools to effectively communicate with their discerning audience. We also produced a comprehensive brand style guide to ensure consistency across the array of different deliverables, assisting partners when producing the diverse range of materials.

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“Continuing to work alongside the team at PremFina is a real honour. We are all delighted with the results, & proud to be associated with this truly unique brand. It's a shining example of a transformational proposition & modern brand identity, within a traditionally conventional & somewhat formal industry.”
Ross Davison