Regulatory Compliance Consultancy

Law Firm Branding

Obsequium, meaning ‘compliance’ in Latin, is the primary focus of our clients’ business. The unique proposition offered by this innovative, Sydney-based organisation is their complementary service offering.

Part law firm, part risk consultancy & part training provider, which enables their clients to benefit from a truly holistic, efficient & refreshing approach to regulatory compliance.

Fable&Co. were commissioned to strategically rebrand this progressive & ambitious consultancy. We began by conducting stakeholder research before articulating a unique brand positioning strategy, which inspired the core foundations for the design of the new brand identity.

The Logo & Wordmark

The ‘o’ within the new logo & wordmark is designed intentionally as a perfect circle – representing perfection, completion & unity.

This reflects the holistic nature of Obsequium’s unique approach & business offering, through seamless integration of complementary legal services – providing a truly comprehensive & transformational proposition. The logo & wordmark is depicted with a simple, abstract halo hovering above the O, representing Obsequium’s ability to provide clear guidance & direction.

This minimal line asset is, in fact a diacritic accent, called a macron. A macron is used as an identifier for clear, communicable & distinct pronunciation. Parallels were drawn between these formidable qualities & Obsequium’s ability to dramatically simplify their client’s risk & compliance challenges.

Project Deliverables

Project Deliverables

Brand Workshop
Research & Brand Strategy
Brand Positioning
Brand Identity
Corporate Stationery Design
Promotional Merchandise Design
Interior Office Graphics
Animation
Marketing Materials
Creative Consultancy & Project Management

The Identity

The new identity included the creation of a highly versatile graphic device, comprised of a grid of small circles. The uniformed grid represents the many possibilities that each of their clients have to consider.

Obsequium provide shrewd insights & guidance, simplifying the often complicated process. They navigate their clients efficiently through a uniquely tailored & highly robust process to achieve business compliance.

Leading The Way

The vibrant, turquoise used throughout the identity injects a sense of energy & creativity to the brand. Acting as a beacon of light, they lead the way through potentially muddy waters, advising on the best strategy for now & for the future. The striking turquoise is complemented with a deep French navy, which provides the identity with a confidence & assuredness. This strong, bold colour palette represents Obsequium’s abilities to navigate complexities through the team’s vast experience, passion, knowledge & unconditional professionalism.

The Identity System

Basic rules of how the new identity should be applied were compiled in a comprehensive set of brand guidelines, which include logo use, tone of voice, colour usage, imagery & graphic devices.

We demonstrate the new identity in action through visuals of the branded office environment, innovative merchandise & a complete suite of corporate stationery. These guidelines are a valuable tool in ensuring consistency & maintaining brand strength.

Risk Management Branding of mobile website displayed mobile phones

Risk Management Branding Design of Website viewed on Laptop

Risk Management and compliance website design on ipads and iphones

“Continuing to work alongside Jason & the team at Obsequium is a real pleasure. They support all our efforts & encourage us to push creative boundaries on their behalf. We are all delighted with the results, continuing to be a shining example of a transformational proposition & modern brand identity, within a traditionally conventional & somewhat formal industry.”
Matt Jones, Brand Artist, Fable&Co.