An interesting back story & strong purpose should always precede any creative. It can transform an original opinion or set expectations for what has been created – & why.
Design for designs sake benefits no one. It may feel like an improvement, but ultimately, it’s meaningless, superficial & at best, a short-term fix. That’s no good for us, or for you.
But can a great logo ever be held responsible for a company’s success? Our answer to this questions is an unequivocal, No!
As consumers & as humans, we are bombarded with unprecedented levels of brand options – our purchasing decisions become highly personal & subjective. And herein lies the challenge, but also the opportunity, & a vital part of our approach.
Take any brand, for instance, represented visually through the considered combination of name, logo, messaging, colours & imagery style, coming together to form a compelling visual identity.
Sometimes we just ‘love’ it, whilst others are simply not to ‘our taste’. Or, maybe we were just not the intended audience?
Or is it possible that our feelings, emotions or perceptions towards this product, business or service have already been compromised by negative associations – deeming the role of a killer brand identity downright redundant?
Defining the truth behind your brand purpose & culture are powerful exercises that we believe every business should undertake. By living & breathing these principles, delivering positive brand experiences & remaining authentic across every brand interaction – that’s a powerful combination.
And even more so when underpinned by a well thought-out brand strategy & equally impressive brand identity that captures all of that good stuff.
We refer to this as ‘Brand Artistry’.