Aquatec - Rebranding & Website for Ocean Technology Company

Rebranding & Website for Ocean Technology Company

Aquatec Group, a renowned pioneer in ocean technology, has been at the forefront of underwater measurement, monitoring, & communication solutions for over 30 years. The business has grown into a global leader recognised for its excellence & innovation within scientific circles, however, Aquatec’s brand identity had not kept pace with its industry-leading status.

Making Waves

The company recognised the need for a brand overhaul that would better reflect its pioneering spirit, human ingenuity, deep expertise, & commitment to the marine environment.

Fable&Co. set out to create a cohesive & compelling brand identity that encapsulated Aquatec’s trailblazing nature & unmatched expertise in ocean technology. We utilised a suite of dynamic 3D graphics that abstractly represented key focus areas & fields of specialism for the business, including tidal movements, ocean depth, seabed, & marine life.

The colour palette looked to convey a sense of professionalism & modernity – predominantly using deep blues & oceanic tones to symbolise the depth of the sea & the precision of the technology. Clean whites & light blues are employed to communicate clarity, precision, & trustworthiness. Additionally, darker, muted tones help reinforce the company’s focus on underwater environments & advanced monitoring systems.

Messaging & Imagery

Not only were their products ensuring accuracy & precision in recording, it was facilitating discovery & innovation – empowering scientists & businesses to dive deeper, capture reliable data & expedite progress.

Aquatec’s team consisted of prolific scientists & engineers, relentless in their pursuit of technical excellence – & this needed to be reflected in the overarching brand messaging. The tone of voice is confident, authoritative, & professional, emphasising expertise & dedication. It looks to highlight the team’s high level of skill & determination, projecting an image of technical superiority & innovation.

Imagery was centred around underwater technology & marine environments. It includes clean, modern visuals featuring subsea equipment, marine life, & oceanic landscapes, emphasising their focus on monitoring & protecting underwater ecosystems. It was important to convey a sense of innovation & discovery, balanced with an element of humanity & real-world application.

The Online Experience

The website features a clean, minimalist design that prioritises user-friendly navigation while communicating expertise, reliability, & innovation. Its professional, technical aesthetic is enhanced by imagery of advanced instruments in real-world ocean environments.

The use of oceanic blues & technical greys fosters a sense of trust & precision, while subtle animations & transitions add a dynamic, rewarding experience as users explore the site. Key events & milestones are highlighted to reinforce the brand’s technical credibility, whilst special attention was given to product hierarchy & clear call to actions to enable efficient information discovery & encourage the user to make contact.

Project Deliverables

Brand Workshop
Research & Brand Strategy
Brand Positioning
Brand Identity
Logo Design
Corporate Stationery Design
Copy Writing
Website Design & Development
Social Media Page Design
Creative Consultancy & Project Management

In Summary

The rebranding initiative successfully elevated Aquatec’s brand identity to reflect its pioneering status in the ocean technology sector. The new brand identity & language effectively conveyed the company’s deep expertise, relentless innovation, & commitment to the marine environment, helping to strengthen its market positioning.

“Collaborating with the talented team at Aquatec throughout their brand refresh has been an incredible experience. From redefining their visual identity to launching a sleek new website and creating cohesive branded materials, every step of the journey has been both inspiring and rewarding. Working closely with such a dynamic group, we were able to help bring their vision to life - we're proud of the result and excited about the impact it will have on Aquatec's continued success.”
Jack Archer, Director, Fable&Co.