Every business needs to understand the explosive value of effective marketing. Great marketing tells a story about your business and offers your customers a reason to purchase from you, over your competition. It should enthral trust & inspire confidence as well as clarify & demystify your business proposition.
Marketing combines a strategic mix of targeted & planned activities that help promote your brand & your business. Identifying your customers & developing a tailored marketing & communication strategy will contribute to driving the success of your business.
People do not buy goods and services. They buy relations, stories and magic.Â
Author, Entrepreneur, Marketeer
Advertising, on the other hand is a single component or subset of the marketing process. Advertising is a less personal means of communication.
From TV & radio, print & direct mail to billboards, out-of-home & signage. Advertising helps to inform or influence purchasing decisions to a wider audience.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.