A hit within the studio lately has been Peggs&Son brand identity. They use Letter Gothic to add an essence of character to their clean, minimal aesthetic creating a beautiful juxtaposition between perfection & imperfection. Used for small details across their site, the letters look as though they’ve been typewritten straight onto the screen, adding a subtle hint of craftsmanship that makes interactions with their brand feel personal from start to finish.
To represent the level of detail & skill that goes into every one of their dishes, whilst portraying their restaurant experience as simple & accessible, Marco Marco use the contrast of a large, rounded, friendly logotype paired with the small detailed, subtleties of Letter Gothic. The letters almost resemble the finishing touches to their dishes, be it a sprinkle of chilli or grated parmesan that the meal wouldn’t be the same without.
To make for an identity that breaks the norm in their industry, consultancy firm, Bedroc carefully balances their bold sans serif logotype with Letter Gothic to portray themselves as large corporate that really digs deep to uncover the small details. They use a stacked typographic treatment to emphasise their offerings of in-depth research, with type set in Letter Gothic appearing like layers of technical detail. This contrast between little & large really works for them.
Batch use Letter Gothic’s imperfections to create a natural & traditional aesthetic. We really get the sense that their olives have been picked, pressed & packaged all by hand. The subtleties in the typeface, along with the messaging & clever touches such as the stamp asset, give the impression it’s a high-quality product that’s been crafted with care. We can see this fitting perfectly on the shelves of our local organic cafe.