Branding

The word ‘Brand’ is widely used but often misunderstood, especially in the context of design.

A brand can be referred to as the name given to a product or service, it can be what many refer to incorrectly as a logo, or in our opinion a feeling, emotion or perception towards specific product, business or service. Companies can find that their current identity no longer represents who they are, what they do, or where they want to be.

Brand positioning, brand strategy & company vision inevitably evolves over time & communicating this visually can result in dynamic growth & an increased profitability. Crafting a visual identity that is led by insight & positioned accurately to resonate with your audience is crucial, enabling companies to achieve a transcendent advantage over their competition.

In a world that’s bewildering in terms of competitive clamour, in which rational choice has almost become impossible, brands represent clarity, status, membership everything that enables human beings to help define themselves. Brands represent identity.

– Wally Olins, Father of Brand Identity

Design

The broader impact of design is crucial to communicating a company’s visual brand identity, aiding brand recognition & building valuable brand equity.

Visual language, such as colours, graphics, imagery, typography & tone-of-voice all culminate in creating a consistent & cohesive identity that will communicate your brands values, positioning & personality effectivly.

We temper our belief in change with a conviction that it must be carefully managed. We study the options. We identify precisely where you need to go. Then, and only then, do we look at ways of using design to ensure you get there.

Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.

– Wally Olins, Father of Brand Identity