The word ‘Brand’ is widely used but often misunderstood, especially in the context of corporate B2B business.

A brand can be referred to as the name given to a product or service, it can be what many refer to incorrectly as a logo, or in our opinion a feeling, emotion or perception towards specific product, business or service. Companies can find that their current visual identity no longer represents who they are, what they do, or where they want to be. Sometimes it’s just time to modernise a brand identity through more of a subtle brand refresh or evolution.

Brand positioning, brand strategy & company vision inevitably evolves over time & communicating this visually can result in dynamic growth, trust, recognition, contributing to increased growth & profitability. Crafting a visual identity that is led by insight & positioned accurately to resonate with relevant audience, ensuring the brands relevance & authenticity align with that of their audiences.  enabling companies to achieve a transcendent advantage over their competition, & the ability to build a tribe of brand advocates sharing common values. Think of why we might chose Nike over Adidas, to the point of paying to wear their logo visibly – telling the world that Nike is something aligned with the image the consumer want to portray about themselves.

In a world that’s bewildering in terms of competitive clamour, in which rational choice has almost become impossible, brands represent clarity, status, membership everything that enables human beings to help define themselves. Brands represent identity.

– Wally Olins, Father of Brand Identity


The broader impact of design is crucial to communicating a company’s visual brand identity, aiding brand recognition & building valuable brand equity.

Visual language, such as colours, graphics, imagery, typography & tone-of-voice all culminate in creating a consistent & cohesive identity that will communicate your brands values, positioning & personality effectively.

Design is typically the most exciting part for the client, & where the are commonly at the highest point of the project. This is true also for us an agency too. Bringing all of the uniqueness, purpose, personality & tone together in a way that communicates perfectly through practical visual identity design.

We temper our belief in change with a conviction that it must be carefully managed. We study the options. We identify precisely where you need to go. Then, and only then, do we look at ways of using design to ensure you get there.

Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.

– Wally Olins, Father of Brand Identity