Our Branding & Website Services
Fable&Co. unites brand strategy, identity, digital, and marketing into a seamless, holistic approach - one that not only helps your brand stand apart, but also forges deeper connections with your audience and creates the foundations for lasting growth and success.
Brand Strategy
Our brand strategy process is led by research and insight, uncovering the truths, challenges, and opportunities that define your brand’s potential. The outcome is a clear Brand Strategy Framework - a document that captures purpose, positioning, and messaging foundations to guide every expression of your brand.
Brand Audit
Our brand audits reveal strengths, gaps, and inconsistencies across your identity, messaging, and experiences. Through structured evaluation, we uncover opportunities to refine alignment with your purpose and strategy, ensuring every touchpoint reflects the brand you intend to project.
Qualitative Research
Utilising in-depth qualitative research to uncover customer perceptions, motivations, and unmet needs. These human insights highlight hidden truths and challenges that shape your brand’s role in people’s lives, providing the foundation for meaningful differentiation and authentic positioning.
Discovery Workshop
Our discovery workshops engage stakeholders in collaborative dialogue, surfacing diverse perspectives on brand purpose, culture, and vision. The structured process ensures alignment, clarity, and shared ownership of the brand journey, while revealing opportunities and tensions that inform strategic decision-making.
Competitive Analysis
Through comprehensive competitive analysis, we identify positioning white spaces and category conventions. By mapping strengths and weaknesses across your competitive landscape, we illuminate opportunities to differentiate, refine your value proposition, and define a brand strategy that elevates you above the noise.
Brand Positioning
Crafting clear, distinctive brand positioning that captures who you are, why you matter, and what sets you apart. Grounded in research and insights, it establishes the strategic foundation that guides every message, interaction, and expression of your brand.
Brand Architecture
Our brand architecture frameworks bring clarity and structure to complex organisations. By defining relationships between master brands, sub-brands, and offerings, we ensure consistency, coherence, and flexibility - empowering your business to scale while maintaining strategic alignment and audience relevance.
Brand Proposition
Articulating compelling brand propositions that distill your unique promise and value to audiences. Balancing emotional resonance with functional credibility, these statements anchor your messaging and guide marketing activity, ensuring every expression reinforces why your brand truly matters.
Brand Naming
& Messaging
Our brand naming and messaging process establishes the verbal foundations of your identity. Through thoughtful exploration, we craft names that are distinctive and enduring, paired with messaging that communicates value and meaning - creating a voice that connects across every audience and interaction.
Brand Naming
Developing names that are distinctive, memorable, and strategically aligned. Through research and creative exploration, we generate options that capture your essence, resonate with audiences, and endure over time, forming the foundation of your brand’s verbal identity.
Key Brand Messaging
Crafting messaging frameworks that define your brand’s core truths, benefits, and proof points. Clear, compelling, and adaptable, they ensure consistency across every channel - equipping teams to communicate value, inspire audiences, and build meaningful, lasting brand connections.
Brand Voice & Tone
Shaping brand voice and tone guidelines that bring your personality to life. By defining how your brand speaks in different contexts, we create consistency, flexibility, and resonance - ensuring every word sounds authentic and builds recognition.
Content Strategy
Our content strategies align storytelling with business goals, defining themes, formats, and channels that bring your brand to life. We guide how content informs, entertains, and inspires - ensuring relevance, clarity, and impact across every stage of the customer journey.
Copywriting
Delivering copywriting that translates strategy into compelling narratives. From headlines to long-form, our words capture attention, communicate value, and spark connection. Every piece is crafted to embody your voice, strengthen identity, and move audiences to think, feel, and act.
Brand Design
Our brand design process transforms strategy into a distinctive visual system that inspires recognition and builds emotional connection. Through purposeful creativity, we craft a cohesive identity that adapts seamlessly across mediums - ensuring every interaction feels consistent, memorable, and true to your brand’s essence.
Brand Identity
Creating distinctive brand identities that express who you are and why you matter. Through thoughtful and meaningful design choices, we capture essence and personality, building a visual language that inspires recognition, trust, and emotional connection with the audiences who matter most.
Brand Guidelines & Design Systems
Developing brand guidelines and design systems that ensure clarity, consistency, and creative flexibility. By defining standards for expression, we empower teams to apply the brand with confidence - delivering cohesive, scalable experiences across every channel, platform, and point of interaction.
Art Direction
Our art direction shapes the visual storytelling that surrounds your brand. From imagery to composition, we establish a creative lens that inspires coherence and distinction - ensuring every campaign, shoot, and asset reflects your essence while standing out in the marketplace.
CGI & 3D
Harnessing CGI and 3D design to bring brands to life in dynamic, immersive ways. From product visualisation to experiential storytelling, these tools create impact, depth, and differentiation - helping audiences see and feel your brand beyond traditional static expression.
Motion Design
Motion design adds energy, rhythm, and emotion to your brand. We craft animated identities, graphics, and storytelling moments that engage audiences and enhance digital experiences - ensuring your brand moves with purpose, creativity, and consistency across platforms and interactions.
Brand & Marketing Application
Our brand and marketing application process transforms strategy and design into practical expressions that drive connection and impact. The outcome is a cohesive suite of assets and experiences that ensure your brand is communicated consistently, creatively, and effectively across every touchpoint.
Corporate Presentation Design
Designing presentations that balance clarity with impact. By uniting storytelling and visual expression, we help teams communicate with confidence - whether persuading stakeholders, inspiring employees, or winning new business - ensuring every presentation becomes a powerful extension of your brand.
Corporate Stationery Suite
Our stationery suites embed your brand into everyday interactions with professionalism and consistency. From first impressions to lasting touchpoints, we design materials that carry your identity with clarity and distinction, reinforcing credibility in even the smallest details.
Marketing Collateral
Creating marketing collateral that translates your brand into persuasive tools for engagement. Designed for flexibility and effectiveness, these assets communicate value clearly, build recognition, and support campaigns - ensuring every piece works seamlessly to strengthen connection with your audiences.
Event Marketing
Designing event marketing campaigns and materials that amplifies your brand presence and creates memorable experiences. From booth design to on-site activations, every detail is crafted to engage audiences, build energy, and leave lasting impressions that connect your brand with moments that matter.
Signage, Environmental & Way-finding
Creating signage and way-finding systems that bring clarity, coherence, and brand presence to physical spaces. By uniting function with expression, we guide movement and orientation while reinforcing identity - transforming environments into intuitive, meaningful experiences that feel unmistakably yours.
Video & Motion Graphics
Producing video and motion graphics that animate your brand with energy and emotion. From narrative storytelling to dynamic visual systems, these moving expressions deepen engagement and bring your identity to life across digital platforms and real-world experiences.
Website Design
Our website design process blends creativity and usability to create digital experiences that are intuitive, engaging, and distinctly on-brand. This culminates in a seamless online presence - crafted to inspire confidence, communicate value, and connect meaningfully with audiences across every interaction.
User Experience (UX)
Designing user experiences that prioritise clarity, simplicity, and flow. By understanding audience needs and behaviours, we shape journeys that feel intuitive and rewarding - ensuring every interaction builds trust, removes friction, and strengthens connection with your brand online.
User Interface (UI)
Our user interface design brings your digital brand to life with clarity and distinction. Through thoughtful layout, typography, and visual systems, we create interfaces that are both engaging and functional - delivering beauty and usability in equal measure across every device.
Wireframe & Prototyping
Utilising wireframing and prototyping to map, test, and refine digital journeys before design is finalised. This process allows us to explore ideas, validate functionality, and ensure the finished website feels seamless, purposeful, and user-centred from the start.
Website Design
Crafting websites that unite design, content, and technology into cohesive digital experiences. Distinctive yet functional, our designs communicate your brand clearly, adapt seamlessly across devices, and deliver lasting impact - ensuring your online presence is as powerful as your identity.
Website Development
Our website development process transforms design into seamless, high-performing digital platforms. The outcome is a robust online experience built with precision, flexibility, and scalability - that ensures your brand delivers consistent functionality, reliability, and impact across every device, interaction, and audience touchpoint.
Creative Development
Bringing concepts to life through creative development that bridges design and technology. By exploring innovative solutions and interactions, we ensure every website feels distinctive, engaging, and on-brand - delivering experiences that captivate users and reflect your vision with clarity.
Front-End Development
Our front-end development translates design into responsive, intuitive interfaces. With a focus on speed, accessibility, and precision, we craft digital experiences that perform flawlessly across devices - ensuring users engage seamlessly while your brand identity shines through every detail.
Back-End Development
Building reliable, scalable back-end systems that power digital experiences behind the scenes. From data management to complex functionality, our solutions ensure security, performance, and flexibility - providing the foundation for websites that adapt as your business grows and evolves.
API Integrations
Implementing API integrations that connect platforms and unlock extended functionality. By seamlessly linking systems, tools, and services, we create websites that are more efficient, powerful, and user-centric - delivering connected digital ecosystems tailored to your business needs.
Quality Assurance
Our quality assurance process ensures your website performs flawlessly before launch. Through rigorous testing across devices, browsers, and use cases, we identify and resolve issues early - delivering digital experiences that are seamless, reliable, and ready to perform at every interaction.
Featured Portfolio

Prestigious Design School Brand Refresh
School of Design Brand Refresh

Hedge Fund Brand Identity & Website
Aleto Investment Platform Branding & Website

Venture Capital Branding & Website
Black Fountain, Venture Capital Branding & Website

Rebrand & Website for Leading Law Firm Consultancy & Advisory
Kindleworth - Law Firm Consultancy Branding & Website

Law Firm Branding & Website
Setia Law, Branding & Website

Property Developer Brand Identity & Website
Reef + Partners Corporate Rebrand

Renewable Energy Branding & Website
Tion Renewables - Energy Transition Branding & Website

Law Firm Branding & Website
Pallas Partners - Litigation & Dispute Law Firm