Re-Branding & Creative Strategy
Fable&Co. were approached by San Diego’s leading travel management company, Traveltrust. The brief was to strategically rebrand this established business to enable & support their growth in a global market.
The new abstract logo (inspired by Traveltrust’s original compass icon) takes the four cardinal directions & places them in an upward, forward moving direction. We retained the client’s recognisable brand purple & complemented it with a fresh blue, & stylish grey. The new identity utilises cut out images & custom icons which add personality & helps to portray Traveltrust’s services in a more visually engaging & inspiring manner.
- Brand Workshop
- Research & Brand Strategy
- Logo Design
- Corporate Identity Design
- Messaging & Copywriting
- Stationery Suite
- Press Advertising
- Outdoor Advertising
- Business Presentation
- Corporate Signage
- Event Marketing Materials
- Social Media Pages
- Responsive Website Design
- Responsive Website Development
- Brand Guidelines
- Print Management
- Project Management
The new fully responsive website promotes Traveltrust’s continued experience in corporate travel management as well as leisure travel, where their clients can now take advantage of their vast knowledge & expertise in creating highly personalized luxury travel itineraries.
A comprehensive set of brand guidelines was created to ensure that the new Traveltrust corporate identity continues to be applied consistently. It was essential that each of the brand elements were documented in a clear & concise manner, from logo usage options, fonts, imagery style, brand colour references & tone-of-voice.
Ross and the team at Fable & Co. are extremely professional and a great pleasure to work with.
They understood our company’s requirements and our unique situation right away. They were able to produce a highly customised set of services to assist us in creating an effective brand strategy, new corporate identity, and the design and development of our new responsive website. Ross also went above and beyond his responsibilities to bring new business and marketing opportunities to Traveltrust.
Fable & Co. continue to impress by delivering marketing materials and corporate communications of the highest standard. The team at Traveltrust regard Fable & Co. as a highly valued and indispensable part of our business.
We would highly recommend Ross and the Fable&Co. team to anyone looking for comprehensive and highly professional branding and marketing services.