Alexir Partnership.

Re-Branding & Website Design & Development

Fable&Co. were approached by the UK’s largest independent print & packaging manufacturer – Alexir Partnership, to strategically re-brand & reposition this innovative packaging business. The brief was to effectively communicate how each of the five businesses within the partnership collaborate to provide a truly holistic packaging proposition.

We were briefed to create a modern & highly engaging new website along with a complete range of new deliverables to aid & support the Partnership sales team. Despite strict instructions that the existing logo had to remain, we instilled a whole new lease of life to the entire Alexir Partnership corporate identity.

    Project Deliverables
  • Brand Workshop
  • Research & Brand Strategy
  • Corporate Identity Design
  • Messaging & Copywriting
  • Photoshoot
  • Stationery Suite
  • Packaging Design
  • Business Presentation
  • Event Marketing Materials
  • Social Media Pages
  • Responsive Website Design
  • Responsive Website Development
  • Brand Guidelines
  • Project Management

The new fully responsive website effectively promotes all five group businesses under the overarching Alexir Partnership brand. To drive engagement & to explain the process we adopted an educational format to the design of the packaging case studies, promoting the innovative methodology which Alexir provide to their customers.


To support the Alexir re-brand we created an entirely new brand asset that is used across all communications both online & offline. Selecting a fresh, more vibrant & dynamic blue, the new brand asset consists of two curves that overlap one another, we used this as an abstract visual representation of how the services offered within the Alexir partnership businesses cross over & work together to offer their clients a complete ‘from design to delivery’ packaging solution.


Fable&Co. have been relentless in their approach to understanding the Alexir Partnership business proposition, this now means we are able to communicate our offering to our clients in a way that is direct & easy to understand. Our new website & branding has maximised our exposure within the industry to reflect our position as the UK’s leading food packaging & contract packing specialist.

Partnership Managing Director