Pitch For a New Restaurant Concept in Mayfair London

Fable&Co. are delighted to share with you a recent concept that we pitched for a new exclusive London restaurant. Humo - meaning 'smoke', set the foundations for a unique brand experience where a wood fired kitchen is used to create delicious smoked cuisine.

You win some, you lose some! Irrelevant of the outcome we are incredibly proud of our efforts in crafting this exceptionally elegant identity. It's a shame not to see this come to fruition, but then again, some of our best work never manages to see the light of day.