Website & Digital Marketing Strategy
Statiq is a leading provider of data, enabling advertisers to implement highly targeted mobile advertising campaigns. Fable&Co. were commissioned by Statiq to refresh their brand & to design a new website that effectively communicates this unique business in a professional & visually engaging manner.
The brand refresh & site redesign introduces a range of images, demonstrating people using their mobile devices in different environments, along with a set of custom icons, crafted to visually identify Statiq’s substantial scope of products & services.
Simplifying & de-mystifying a location derived audience profiling was our primary objective. This was achieved through an interactive section of the website that focuses on real world behaviours, such as where a person lives, works and visits providing a powerful indication of their lifestyle interests & intent, enabling Statiq to provide advertisers with intelligent audience insights.
- Brand Workshop
- Research & Brand Strategy
- Corporate Identity Design
- Responsive Website Design
- Responsive Website Development
- Animated Info-Graphic
- Project Management
A consistent image treatment was applied, inspired by the geo-targeting nature of Statiq’s unique technology. The site user experience was carefully considered & meticulously executed.
The brand refresh & new responsive website has contributed to Statiq’s astounding growth, earning them the reputation as the superior European partner for programmatic data.
We started working with Fable & Co. as we needed to simplify our sometimes complex business offering as well as to redesign our ageing website. Ross and the team set about understanding our products and our industry before articulating a communication strategy that would assist in the future growth of our business. Their thought process was effective and we were instantly comfortable with how this project was taking shape. The design of our new website was seamless, despite the challenging deadline. The exceptional quality of their work and their commitment has assisted Statiq with our impressive growth since launch. We continue to recommend Fable & Co. to our network of contacts, and we look forward to continuing to benefit from their services.