Branding & Creative Strategy
Fable&Co. were approached by a European based supplier & manufacturer of innovative medical products. The brief was to strategically re-brand this established business to enable and support their forthcoming global expansion.
The aim of this exercise was to create a branding and marketing strategy that communicates effectively with the appropriate target audience, ultimately resulting in a dramatic increase in sales of SafeGard’s products, to new & existing customers throughout the world.
- Logo Design
- Research & Brand Strategy
- Corporate Identity Design
- Messaging & Copywriting
- Stationery Suite Design
- Corporate Signage Design
- Packaging Design
- Responsive Website Design
- Project Management
Following a full competitor audit & repositioning strategy, the team at Fable&Co. set about conceptualising the new corporate identity. The strategy phase highlighted the unique proposition of European manufacturing &, more specifically, SafeGard’s Hungarian based production facilities versus the influx of inferior Chinese manufacturing adopted by the majority of competitors.
Our inspiration for the concept came in the form of a traditional cross called the Cross of Lorraine, The Crusader Cross or known in Hungary as the St Stephen’s Cross, named after the first king, who later became a patron saint. It was featured throughout history in different parts of Europe & is also an integral part of the Hungarian identity. Crests originated from a need to differentiate & identify families & clans, at a time when few people could read. Today they are used by many of the world’s most successful brands such as Football clubs, Universities & global financial institutions.
They demonstrate an air of superiority, quality, safety, authenticity & distinction. Our modern, abstract crest pays homage to the origins of the SafeGard brand. It is clean, own-able, & memorable. The typography has been selected & customised to look both friendly & approachable, whilst maintaining a sense of corporate professionalism.