Re-branding & Creative Strategy
Offset’s reputation had become synonymous with the highest levels of quality & reliability throughout their 40 year history of manufacturing print & packaging. Fable&Co. were commissioned to elevate Offset’s visual brand identity inline with the recent merger of Offset Productions & Offset Packaging.
Offset boasts a truly impressive client list including Harrods, Fortnum & Mason & Sony, to name just a few – a true testament to the superior level of work which Offset produce.
Fable&Co. explored a subtle brand evolution v’s a full brand revolution for Offset. The decision was unanimous to completely redesign everything from the ground up, including logo, look & feel & brand messaging.
The new OP monogram, abstractly demonstrates the rollers used by lithographic printing machinery as well as offering a subtle reference to the name ‘Offset’, visualised through the hidden O & P within the marque. The identifiable & existing purple & green colour palette was refreshed with more vibrant & modern Pantone colours.
The new brand identity was considered & applied consistently across all brand touch-points. We carefully contemplated the user experience & user interface design of the branded digital environment, ensuring it provided a subtly sophisticated, effective & engaging website experience.
- Brand Workshop
- Research & Brand Strategy
- Logo Design
- Corporate Identity Design
- Messaging & Copywriting
- Stationery Suite
- Corporate Signage
- Responsive Website Design
- Responsive Website Development
- Brand Guidelines
- Project Management
Fable&Co. undertook a photoshoot on behalf of Offset. The scope of photography covered corporate head shots, production facilities & finished packaging imagery, which was to be used across a range of engaging & professional digital deliverables.
It’s been a great journey over the last couple of months working with Hugh, Edward & Vince from Offset Print & Packaging. They have continued to embrace our suggestions & ideas relating to effective brand positioning as well as our creative recommendations on brand identity & design execution – we are all elated with the results! We look forward to continuing to support Offset as well as to continue discovering the impact Fable&Co. have provided in supporting the future growth of this incredibly high quality print & packaging manufacturer.