offset-packaging-header5

Offset Group.

Rebranding & Website Design

Offset’s reputation had become synonymous with the highest levels of quality & reliability throughout their 40 year history of manufacturing print & packaging. Fable&Co. were commissioned to elevate Offset’s visual brand identity inline with the recent merger of Offset Productions & Offset Packaging.

 

Offset boasts a truly impressive client list including Harrods, Fortnum & Mason & Sony, to name just a few – a true testament to the superior level of work which Offset produce.

Fable&Co. explored a subtle brand evolution v’s a full brand revolution for Offset. The decision was unanimous to completely redesign everything from the ground up, including logo, look & feel & brand messaging.

offset-packaging-rebrand-business-card-design
offset-re-brand-corporate-stationery-design-letterheads
offset-rebranding-branded-company-documents

The new OP monogram, abstractly demonstrates the rollers used by lithographic printing machinery as well as offering a subtle reference to the name ‘Offset’, visualised through the hidden O & P within the marque. The identifiable & existing purple & green colour palette was refreshed with more vibrant & modern Pantone colours.

offset-rebrand-wayfinding-signage-design
offset-re-brand-branded-vehicle-livery-design-long-wheel-base
offset-rebrand-iphone-mobile-website-design
offset-rebrand-side-curtain-lorry-livery-design

The new brand identity was considered & applied consistently across all brand touch-points. We carefully contemplated the user experience & user interface design of the branded digital environment, ensuring it provided a subtly sophisticated, effective & engaging website experience.

offset-rebrand-responsive-tablet-website-design-mock
offset-mobile-blog-posts
    Project Deliverables
  • Brand Workshop
  • Research & Brand Strategy
  • Logo Design
  • Corporate Identity Design
  • Messaging & Copywriting
  • Photoshoot
  • Stationery Suite
  • Corporate Signage
  • Responsive Website Design
  • Responsive Website Development
  • Brand Guidelines
  • Project Management
offset-rebrand-tablet-website-design-development2a

Fable&Co. undertook a photoshoot on behalf of Offset. The scope of photography covered corporate head shots, production facilities & finished packaging imagery, which was to be used across a range of engaging & professional digital deliverables.

offset-staff-member-vince
offset-print-packaging-logo-marque

It’s been a great journey over the last couple of months working with Hugh, Edward & Vince from Offset Print & Packaging. They have continued to embrace our suggestions & ideas relating to effective brand positioning as well as our creative recommendations on brand identity & design execution – we are all elated with the results! We look forward to continuing to support Offset as well as to continue discovering the impact Fable&Co. have provided in supporting the future growth of this incredibly high quality print & packaging manufacturer.

Colin Willems

Senior Designer, Fable&Co.
offset-logo-01