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Neon Insurance.

Marketform Re-Brand

Fable&Co. were awarded the opportunity to work in collaboration with London based branding heavyweights, Firedog Creative. Both agencies united to deliver a full corporate re-brand for Marketform, a Lloyd’s of London syndicate insurance underwriter.

 

Our challenge was to completely re-position & re-brand Marketform under the new name of Neon. An expeditious delivery of an extensive array of branded corporate stationary & communications was imperative to the success of this inspiring assignment.

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We began by conducting a half day brand workshop with Neon’s brand steering committee, along with one-on-one telephone interviews with internal stakeholders from their parent company, Great American Insurance Group. After distilling the research & defining Neon’s brand positioning we set about conceptualising a range of appropriate logo options, before developing the chosen concept collaboratively with the team at Neon.

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    Project Deliverables
  • Brand Workshop
  • Research & Brand Strategy
  • Logo Design
  • Corporate Identity Design
  • Stationery Suite
  • Messaging & Copywriting
  • Corporate Office Signage
  • Responsive Website Design
  • Responsive Website Development
  • Branded Ephemera
  • Email Signature Design
  • Brand Guidelines
  • Project Management
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The new brand identity was applied consistently across all brand touch-points. We carefully contemplated the user experience & user interface design of the branded digital environment, ensuring that the new website was both effective & engaging. This contributed to helping promote Neon’s modern, dynamic & progressive approach to insurance underwriting. Neon’s new corporate identity promotes a significant point of difference, especially within such a traditionally conventional sector.

 

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In order to support the new brand identity we created a comprehensive brand & spirit guidleines & corporate manual that details every aspect of the Neon identity. These corporate guidelines act as a reference point for the creation of all marketing materials both internally & externally for Neon. To ensure complete consistency with the Neon identity across all brand touch points the guidelines cover everything from corporate fonts & colours right through to tone of voice & document artworking.

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Delivering a project of this magnitude & quality within such a demanding timescale has been a challenge, but a challenge that we were able to conquer. We are all proud of the determination of everyone involved to make this happen. We look forward to seeing our hard work contribute to the future, dynamic growth of the Neon brand.

Ross Davison

Managing Director - Fable&Co.
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