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AJ Bathrooms.

Branding & Website Design

Fable&Co. were challenged to create a fresh, modern & professional corporate identity for a quality bathroom fitting business. AJ Bathrooms, based on the South Coast, offer exceptionally high quality workmanship, through bespoke design & installation of leading bathroom products. Our client’s vast experience has seen AJ Bathrooms gain a reputation for being meticulous in their craft, across interiors, tiling & sealants.

It was important to position the AJ Bathrooms brand as a quality, rather than excessively luxurious proposition. The identity was to promote the business to a wide audience, who were looking for a high calibre service, at a decidedly realistic price.

 

A clean, iconic, logo monogram was created to represent this brand in its simplest form. The customised, abstract A letter overlaps a simple modern crest shape device, creating the illusion of a letter J. The crest represents quality, superiority & authenticity relating to AJ Bathroom’s experience & high standards in all that they offer.

A subtle, repeating tile pattern was created as a supporting asset to further identify the AJ Bathrooms brand identity across printed stationery, uniforms, vehicles as well as online.

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    Project Deliverables
  • Corporate Identity Design
  • Logo Design
  • Responsive Website Design
  • Stationery Suite
  • Vehicle Branding
  • Branded Uniforms
  • Branded Invoice Templates
  • Messaging & Copywriting
  • Project Management
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The sophisticated grey used throughout the brand identity is offset by the warm, fresh, vibrant yellow. The use of the bright yellow in the design reflects the passion, enthusiasm, & energy of the team behind the AJ Bathrooms brand.

The clean, modern, stylish, simplicity of the AJ Bathrooms identity delivers a truly credible & trustworthy sentiment across the varied brand audiences.

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Fable&Co. really understood my requirements and over-delivered on the creative. This professional branding has seen my business go from strength to strength, seeing many new clients employ my services in 2017. I would have absolutely no hesitation in recommending the Fable&Co team to any business looking to undertake an effective branding project.

Andy Boxall

Managing Director
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